EXCLUSIVE READING FOR OPEN MAGAZINE SUBSCRIBERS

For a universal symbol of fun food bags with plastic toys, poor Ronald
McDonald has had a tough time trying to greet the world's children
and their paying parents intact. If it's not French throngs yelling Non
a McMerde, he's being pelted with cow dung in India. Technologists
have a little more luck. Globalization in embedded computing is
beginning to mean a lot of complex things. Going beyond David vs.
Goliath sagas that fuel activist complaints about homegrown companies
being trampled on by voracious multinationals, embedded computing
players, big and small, are on a growth path. Bill Weinberg, a deal
maker in the embedded arena, runs it all down in this week's
Embedded's Economics of Globalization. 

Lest you think that any technology story is a simplistic David vs.
Goliath, check out OpenBench Labs' economic analysis of Server
Blades and how slaying the TCO dragon ain't a given, not when you
might find yourself paying $4,000 for a chassis that's essentially
an empty PC frame. A companion think piece, This Way to the Egress,
naughtily draws insights from the legendary PT Barnum, who happily
encouraged throngs in his sideshows toward the tent's exit to keep
the ticket cash flow rolling. With blade computing, new market 
pressures
are about to show Redmond the final way out.

As your Subscriber Express Pass to our web, just click
http://www.open-mag.com/271828182845.htm to go straight to the
subscriber TOC. For readers who still lean toward print, you're soon to
get full text and graphics made available in PDF format, for those who
just have to take it with them. And don't forget to send a copy to your
friends mired in proprietary systems.

Regards,

The editors of Open magazine




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